Big Brother is watching! Fun with Google

So I put analytics on the blog a while back, thought I’d share the results to date:

131 unique visitors
365 Pageviews
02:29 average time on site

40% coming from referring sites like Facebook & various message boards
35% coming from direct referrals
25% coming from Search Engines
9% coming from CPC hahhaha

76% from Australia
19% from the United States (of which 77% are from California)
2% from the United Kingdom

I‘ve also been messing around with AdWords and have built a tiny SEM campaign around relevant band terms (such as Hot Little Pony, Far, etc) and brand terms (a gig too far, agigtoofar, etc). Why? On day 3, Google (in their wisdom) decided to remove me from their search results, despite indexing quite highly early on. You could type the url into google and not see anything!!! To overcome this, I had no other choice than to set up AdWords to ensure we weren’t missing out on lost traffic from brand searches. The band AdGroup just evolved from there and is outperforming everything else!

We’re only talking very, very small volumes but this has delivered 17 clicks from 655 impressions at an average CTR of 2.60% and CPC of $0.08!!! To date I’ve only spent $1.40. What’s most amusing is that the SEM has resulted in donations totalling $24.51 – a 16.5:1 ROI!!! AMAZING!

For a laugh, search for Hot Little Pony, Far Reunion, Troubadour, etc.

Cheers,
DC